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Ative is a modern sportswear brand that exists at the intersection of fashion and performance. Our luxe, style-forward pieces are made in California and are designed to work as hard as they play, transitioning seamlessly from the gym to the city. Ative, meaning “activate” in Portuguese, is rooted in Brazilian culture where effortless style and fitness go hand in hand.


Ative Founder and Designer Paulla Godino was born and raised in Brazil and entered into the world of fashion by way of her mother, who owned a garment manufactory. She combined her unwavering eye for style and passion for fitness to create a line of sophisticated, style-centric activewear geared towards the modern woman.

The Ative triangle represents the pinnacle of physical and personal achievement. We built this brand for today’s modern woman that’s defying limits, overcoming obstacles, and pushing harder—whether it’s in life or at the gym.